Kait Kenobi

Some brands die a slow, forgettable death: generic names, confused messaging, and vibes that
flatlined years ago. In this hands-on workshop, you’ll work in teams to investigate a fictional failed brand, identify its fatal flaws, and pitch a bold relaunch plan to bring it back to life.
We’ll start with a crash course in why brands fail—think trend-chasing, copycatting, or building
without a strong foundation. Then, I’ll let participants in on a real-world case study: the motel I
just purchased—and the bold, unexpected brand I’m bringing to life.

Then I’ll walk you through how to approach branding differently: by leaning into values, voice,
and what makes a brand truly one-of-a-kind. You’ll get old assets, outdated marketing, and
a list of issues. Your job? Reimagine its future with clarity, confidence, and a spark of weird.

About Kait Kenobi:

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Kait Kenobi is a brand strategist, designer, and full-time weirdo behind Midnight Grim, her Bend-based branding studio. She’s helped launch over 75 brands, always in pursuit of authenticity and that spark that comes from finding one’s true voice, vision, and values. Like any good entrepreneur—and as if running a studio and raising a toddler weren’t enough—she recently purchased an old motel and is diving headfirst into learning a whole new trade. It’s a bold move, but when your life philosophy is "No More Boring", transforming a historic roadside lodge into a boutique destination makes perfect sense.