James Keller

Human-centered Design

Ms. James Keller is a designer of both products and teams, and believes in solving all sorts of problems using the fundamentals of human-centered design. She believes that curiosity is the perfect compliment to strategy, empathy is at the heart of innovation, and that the best products are both useful and beautiful. James once co-founded and led design at an agency named Small Society which was later acquired by @WalmartLabs, where James helped to define the next generation of mobile retail experiences, where digitally-enabled products augment the physical retail environment. These days she spends most of her energy leading the Semiotics practice at Uncorked Studios – trying to create and facilitate environments that elicit sparks of inspiration – whether from colleagues, clients, or customers.