Lynette Xanders

Lynette Xanders is the CEO and Chief Strategist of Wild Alchemy, an insight-based brand strategy, creative development and cultural momentum company. We help companies optimize their branding and marketing efforts to enable them to create something amazing℠. 20+ years at advertising agencies such as Cole&Weber, DDB Seattle, BFS/Chiat Day, BBDO Vancouver and The Richards Group, 15 years at Wild Alchemy’s helm, and as an external partner for some of the best agencies in North America, Lynette has a richly diverse client and category experience base.