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Chuck McBride

Chuck McBride

Designer, Founder, Chief Creative officer

Chuck McBride is the Founder and CCO of Cutwater in San Francisco. During his career, Chuck has led iconic brands such as Nike, Adidas, Levi’s, Ray Ban, and Fox Sports. He defined Brands like Feeding America and Got Milk. Revitalize Brands such as Russell Stover's, Hartz, and Brawny. And launched brands like Ubisoft, and Hoka One One, Lexus, Sunrun, and American Giant, among others. Chuck worked alongside Lee Clow while running TBWA Chiat/Day North America. He ran the Nike business at Wieden and Kennedy. He was part of the inaugural team on Got Milk at Goodby Silverstein.

His work is featured at the MOMO in LA, Communication Arts annuals, and has been recognized by the One Show, DNAD, Clios, Cannes Lions, and the Emmys. Most significantly, Chuck helped over three hundred writers and art directors rise to CCO and ECD positions at world-class organizations.

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