Chris Riley

From his early days as a geography teacher to his role as a leader of Strategic Planning at Wieden + Kennedy and then as part of the leadership team in the Marcom group at Apple Inc, one idea has consistently inspired Chris: we need to learn from people, not just about them. He has worked passionately as an advocate for understanding the role culture plays in creating our world view. His unique blending of social science and cultural insight has led him to be involved in work that is not only highly creative and provocative, but culturally influential.