advisor, strategist, creative
SESSION: Monday, October 19, 3:30
Equality By Design: Cultural Impact Through Creative Leadership
This is the moment for the creative community to take the stage in driving equity and equality through our work and within our design industry. Greg draws from his past experiences leading design, advertising, and marketing for the Nike brand to illustrate which characteristics of creative leadership need to be elevated to power meaningful and lasting positive cultural impact.
SESSION: Tuesday, October 20, 2:15
Drawing from Landscape with Corey Martin
How can built spaces make us feel more connected to the landscape—and to each other? Global brand and design leader Greg Hoffman joins Corey Martin, principal at Hacker Architects, for creative conversation. The two will discuss Hacker's award-winning approach to architecture in the Pacific Northwest, amply visible in iconic Central Oregon structures such as Lakeside at Black Butte Ranch, the Unitarian Universalist Fellowship building on Skyline in Bend, and the upcoming Grove at Northwest Crossing. All three spaces represent a unique relationship between the natural and built environments. Greg and Corey will also discuss their creative collaboration on the High Desert House right here in Bend, for which Greg and his family were Hacker's clients.
ABOUT GREG HOFFMAN:
Greg Hoffman is a global brand leader, advisor, speaker and former NIKE Chief Marketing Officer.
In February of this year, Greg retired from NIKE after 27 years of service. During the course of his career he rose from NIKE intern to CMO, holding various marketing, design and innovation leadership roles along the way. In his most recent role as NIKE’s Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand.
Greg oversaw NIKE’s brand communications and experiences as NIKE was solidifying its position as one of the preeminent brand storytellers of the modern era and the leading innovator in digital and physical brand experiences. His role in the rise of marketing and design through that period was recognized in 2015 when Fast Company named him one of the Most Creative People in Business. He’s also been recognized for his transformative leadership in the industry through the Business Insider’s 50 Most Innovative CMO’s and AdAge’s Power Players annual lists.
Through his leadership, Nike drove themes of equality, sustainability and empowerment through sport in some of its most significant brand communications. That work was, in part, driven by his role on the Advisory Board of the NIKE Black Employee Network and as a member of the NIKE Foundation Board of Directors. He earned a Bachelor of Fine Arts from the Minneapolis College of Art and Design and today is a member of their Board of Trustees.