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Chuck McBride is the Founder and CCO of Cutwater in San Francisco. During his career, Chuck has led iconic brands such as Nike, Adidas, Levi’s, Ray Ban, and Fox Sports. He defined Brands like Feeding America and Got Milk. Revitalize Brands such as Russell Stover's, Hartz, and Brawny. And launched brands like Ubisoft, and Hoka One One, Lexus, Sunrun, and American Giant, among others. Chuck worked alongside Lee Clow while running TBWA Chiat/Day North America. He ran the Nike business at Wieden and Kennedy. He was part of the inaugural team on Got Milk at Goodby Silverstein. 

His work is featured at the MOMO in LA, Communication Arts annuals, and has been recognized by the One Show, DNAD, Clios, Cannes Lions, and the Emmys. Most significantly, Chuck helped over three hundred writers and art directors rise to CCO and ECD positions at world-class organizations. Learn more at

Back to Bend Design Overview

Thank you for attending Bend Design 2023!


SESSION: Keynote

Thursday, October 26, 9:30-10:15am

Creativity Means Business

Now, more than ever, creativity is in demand. It's become a required skill set to power businesses. It is integral to innovation, design and culture. The most successful companies will be the ones that successfully use their creativity as a distinctive asset. Chuck McBride, Founder and CCO of Cutwater and leader of iconic brands such as Nike, Adidas, Levi’s, Ray Ban, will talk about the importance of creativity and how our work no longer just benefits from creativity but requires it.

SESSION: Workshop

Friday, October 27, 1:30-3:00pm

How to Build a Creative Culture

Change isn't really what people want. But change is a constant. So maybe by accepting it, we can tune our thinking to be constantly adapting. To be constantly problem solving.  To be constantly creative.

Stay tuned for 2024 updates!

Chuck McBride

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