Jennifer Armbrust is an artist and advisor living in California. She is the principal of Armbrust & Co, a creative consultancy. She writes and speaks about the Feminine Economy and advises innovative entrepreneurs on Feminist Business Models. She also leads workshops for students and teams on values and visioning. Her recent work explores the collisions of gender, creative process, business and economics. Former owner and director of Motel (an art gallery in Portland, 2002-07), founder emeritus of PORT, and former principal of a small interactive studio, Armbrust has long been interested in the intersections of business and art and more recently, business as art.