Beth M. Duckles, Ph.D. is a writer and social scientist that has taught and applied ethnographic techniques in a variety of settings from academic institutions, nonprofits, government agencies and corporations. Her academic research focused on sustainable construction practices and she spent a year as an embedded ethnographer at the U.S. Green Building Council during the creation of the LEED v4 green building standard. She consults with organizations to apply social science insights to business needs, drawing on ethnographic and mixed methods research to help organizations answer questions that matter. She received her B.A. in Sociology and Anthropology from Earlham College and her Ph.D. in Sociology at the University of Arizona. In her free time, she enjoys writing creative nonfiction, knitting, hiking, doing aerial silks and traveling. She holds the rank of shodan (first degree black belt) in the Japanese martial art Aikido.