Ashley Shaffer

Brand Strategist

Ashley Shaffer is a Design Lead at the global design firm, IDEO. With experience across a variety of industries including food & beverage, healthcare, financial services, hospitality, and social impact, Ashley specializes in designing experiences for people by understanding their hopes, fears, motivations, and influences. Throughout her time at IDEO, she’s helped bring a new brand and business to life for MassMutual, has rethought the future of food with Target, and reimagined the fan experience for the live audience of NBC Television. Prior to IDEO, she spent 5 years in advertising helping brands like New Balance, Jack Daniel’s, and the truth(R) campaign bring their messages to the forefront of culture and consumer behavior.